Employer: Digivitals
Location: Noida, India
Employment Type: Full-time
Industry: Medical Devices / HealthTech / Healthcare Technology
Posting Date: August 21, 2026
Application Deadline: September 21, 2026
About the Role
Digivitals is seeking a Marketing Analyst to support market research,
competitive intelligence, and market-entry planning for its medical-device
portfolio. The role will convert market, customer, competitor, pricing,
and product information into clear recommendations that support
commercialization and business decisions.
Key Responsibilities
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Analyze target markets to understand customer needs, purchasing
requirements, adoption barriers, pricing expectations, and commercial
opportunities across diagnostic laboratories, hospitals/clinics,
distributors, and medical-device companies.
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Conduct market research using interviews, surveys, industry sources,
competitor information, and other reliable data to evaluate market size,
customer segments, buying behaviour, distribution channels, and relevant trends.
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Perform competitive analysis by comparing existing products on pricing,
features, functionality, intended use, target customers, positioning,
and key differentiators.
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Develop market-entry and penetration strategies based on identified
customer needs, competitive gaps, pricing opportunities, distribution
channels, and overall market potential.
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Prepare clear reports, presentations, comparison matrices, and
recommendations for management, while supporting the Project Manager
and cross-functional team with research, planning, vendor/distributor
evaluation, and other project-related activities.
Required Skills & Qualifications
- Bachelor's degree in marketing, business, biomedical/healthcare management, or a related field.
- Strong analytical, market-research, critical-thinking, and problem-solving skills, with the ability to convert data into actionable business insights.
- Ability to perform competitor analysis, pricing/cost benchmarking, market sizing, segmentation, and customer-needs analysis.
- Strong written and verbal communication skills, including professional report writing and presentation of findings to technical and non-technical stakeholders.
- Self-motivated and organized personality.
- Proficiency with Microsoft Excel and PowerPoint; ability to organize data, build comparison tables/charts, and communicate conclusions clearly.
- Strong attention to detail, research discipline, source validation, organization, and ability to manage multiple assignments independently.
Preferred
Master's degree in a related field. Experience or familiarity with
healthcare, diagnostics, medical devices, hospitals/laboratories,
B2B/B2C healthcare sales, regulatory-driven markets, market-intelligence
tools, or data-visualization/business-intelligence tools is an asset.
How to Apply
Please send your resume to
info@digivitals.in